The European journalism sector needs a boost to catch up with the technological skills as well as the contents-related prowess of the globalised competition. But will Google’s Digital News Initiative really help?
Google’s Digital News Initiative directly affects the grey area between the commercial interests of Google itself, the commercial interests of European journalism outlets, and the public at large. Therefore, it requires a governance model at arm’s length from both Google and its launch partners in the news industry, and a well thought-out setup.
There is a lobbying and political initiative to introduce what could be termed a Google tax. More accurately put, the proponents of the initiative demand special copyright royalties from search engines, which are supposed to be paid to newspapers. Does it make sense?